video upload size

Have you ever run into trouble uploading a video, finding out on your campaign launch day that your video upload size, resolution, or aspect ratio is incorrect? It’s a common question I get from my clients, and the correct answer is ever changing and sometimes hard to find. That’s why I’m creating this Ultimate Guide to Video Upload Specs for Social Media. My hope with this guide is to keep it as current as possible, you’ll find the latest update below.

If you need help re-sizing or re-formatting your videos, please don’t hesitate to contact me.

Last updated: April, 2020

So let’s jump in:

FACEBOOK

  • Video’s can be uploaded in either Landscape or Portrait
  • Recommended Video Dimensions: 1280×720 or 720×1280
  • The minimum width is 600px both for Landscape and Portrait.
  • The aspect ratio can only be 16:9 or 9:16 without black bars.
  • Mobile devices render both video types to a 2:3 aspect ratio.
  • Max File Size: 4GB
  • Video Formats: .MP4 & .MOV.
  • Maximum Video Length: 120 minutes
  • Max Video Frame Rate: 30fps.

YOUTUBE

  • Recommended Dimensions: 426 x 240, 640 x 360, 854 x 480 ,1280 x 720, 1920 x 1080, 2560 x 1440, 3840 x 2160. However, YouTube is one of the few online hosts that will adapt it’s player to other widescreen formats such as 2.35:1 or 2.39:1
  • Minimum Video Dimensions: 426 x 240.
  • Max Video Dimensions: 3840 x 2160 (this is their listed maximum, however their player does seem to support 8K at 7680×4320)
  • Aspect Ratio: 16:9
  • Max File Size: 128GB or 12 hours, whichever is less.
  • Accepted Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM (my recommendations are in bold)

LINKEDIN

Regular Uploads

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM (my recommendations are in bold)
  • Minimum Video Lenth: 3sec
  • Max Video Length: 10min
  • Max Video Frame Rate: 60fps

Video Ad Uploads

  • Required Dimensions: 480 x 360, 640 x 360, 640 x 480, 960 x 720, 1280 x 720, 1440 x 1080, 1920 x 1080
  • Max File Size: 200 MB
  • The only accepted format is: .MP4
  • Max Video Ad Length: 30min (however LinkedIn says most ads perform best at about 15 seconds in lenght)
  • Max Frame Rate: 30fps or less

INSTAGRAM

Minimum Resolution

  • – Landscape Video: 600 x 315.
  • – Square Video: 600 x 600.
  • – Vertical Video: 600 x 750.

Other

  • Landscape Aspect Ratio: 16:9
  • Square Aspect Ration: 1:1
  • Vertical Aspect Ratio: 4:5
  • Max File Size (all formats): 4GB
  • Video Formats: .MP4 & .MOV.
  • Max Video Length: 60sec
  • Max Video Frame Rate: 30fps
  • *Most Ad specs are the same

TWITTER

  • Landscape Dimensions: 320 x 180 (bitrate of 256K), 640 x 360 (bitrate of 768K) and 1280 x 720 (bitrate of 2048K).
  • Portrait Dimensions: 240 x 240 (bitrate of 256K), 480 x 480 (bitrate of 768K) and 640 x 640 (bitrate of 1024K).
  • Minimum Dimension: 32×32
  • Max Dimension: 1280×1024
  • Aspect Ratio: 1:2.39 to 2.39:1
  • Max File Size: 512MB
  • Recommended video formats are .MP4 for web and .MOV for mobile
  • Max Video Length: 140sec
  • Max Frame Rate: 40fps

SNAPCHAT

Regular Video Upload Size

  • Recommended Dimension: 1080×1920
  • Aspect Ratio: 9:16
  • Max File Size: 32MB
  • Video Formats: .MP4 or .MOV
  • Minimum Video Length: 3sec
  • Max Video Length: 10sec

Long-Form Video Ad

  • Recommended Dimension: 1080×1920
  • Aspect Ratio: 9:16 or 16:9 (but 9:16 is recommended to maintain your vertical presence)
  • Max File Size: 1GB
  • Video Formats .MP4 or .MOV.
  • Minimum Video Length: 15sec (there is no maximum)